Case study

NOVEMBER 2019

Implementing a Purchasing communication scheme in a French public financial institution

French public financial institution that carries out missions of general interest on behalf of the State and local authorities, such as the management of savings funds, the financing of SMEs or the management of pension schemes.

The Client

A French public financial institution which carries out missions of public interest for State and local government authorities such as managing savings and pension funds and helping to finance SMEs.

Context

In spite of the importance of the Purchasing Department who responds to the needs of all the institution's prescribers, Purchasing does not have a very good image. Its roles and missions are relatively unknown and unrecognized by prescribers, end- customers and suppliers. The major consequence of this is a rapid increase in non-compliant purchasing.

CKS was mandated to increase awareness and enhance how the Purchasing Department is perceived on the part of prescribing departments and end-customers. After auditing the department and gathering information, CKS proposed a 12-month communication plan to enhance the perception of the Purchasing Department.

Objectives

Resources

For the complete duration of the mission, CKS mobilized a team of three consultants including experts with in-depth knowledge of the Finance/Banking sector.
A member of the institution's Top Management acted as a « sponsor » of the program.The following actions were chosen:

Results

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